Human Design

Human Design can help align your business model with the uniqueness of the individual, rather than the other way around. Results typically include better communication, faster production, and the best optimization wins for your revenue.

What Is Human Design?

Human Design is a system that creates a map of a person's unique energetic makeup by overlaying different ancient ‘spiritual’ systems. This helps us align your business model to the energy fields that create our reality.

Human Design shows the mechanics of our unique energy when we are by ourselves, and when we work with others. Read on to learn how human design can be incorporated into Revenue Polaris (but not required).

Processes

Create scalable processes that consider the humanity of the skilled professionals you have hired, and leave robotic actions for the robots.

Messaging

Incorporating energetic keynotes into your messaging that represents your true nature will attract people truly aligned to you, not just jargon for the SEO crawlers.

Campaigns

There is a pattern to the energy of creation, and developing our revenue strategies to match this pattern creates a strong foundation that will continuously grow.

  • Revenue Polaris includes universal laws of creation into our business strategies by incorporating human design throughout the revenue operations planning.

    Human Design is based on the I-Ching, which matches the energies of the Earth, the stars, and even our DNA. The I-Ching is a system that is traditionally regarded as the original source of all Chinese wisdom. It was how the ancient Chinese created strategies for war.

    Human Design is an experientially verified system. When its power is included in your business plans, you are set up for the greatest success.

  • You might have all the right people on your team, but are they in the right roles doing the right activities? Optimize your processes to match the energy of your team members rather than trying to hire perfect humans for specific roles.

    We'll interview each member of your team to understand how they are currently participating in the existing process. Optionally, we can also run their human design so they can understand each other professionally and uncover their uniqueness.

    Then we determine what parts of their job they thrive at and what parts could be potentially moved to another person or AI tool better suited for those responsibilities.

    This research will streamline your business model to be more aligned with the uniqueness of each individual. Results typically include better communication, faster production, happier teams, and the best optimization wins for your revenue.

  • In the Gap Analysis, we will look at your business revenue cycle in relation to the universe creation lifecycle:

    • Initiation / Product development. This is informing how your product/service has been built up to this point. We’ll look at your unique value proposition, goals, resources, alliances, tools, processes, etc.

    • Planning / Branding. This is recognizing how your brand and messaging are being perceived by your current audiences.

    • Growth / Marketing. This is acknowledging the response to your current marketing initiatives: KPIs, performance, processes, competition, website, online and offline campaigns, assets, lead database, etc.

    • Building / Sales. This is understanding how your current sales engine is working: goals, comp structure, performance, product analysis, processes, issues, trends, tools, and messaging

    • Feedback Loop / Customer service. This is shining a mirror on your fulfillment team and customer service team: success metrics, procedures, tools, NPS, issues, analytics, reporting, product development informing, etc.

    From that research, we will determine the best opportunity for revenue improvement and the big-picture view of the overall game plan we’d like to achieve, with phases of execution.

    From there we’ll break down the top initiatives to develop in stints with an eye for continuous improvement.

  • When the buyer persona and messaging development is started, we will incorporate your energetic keynotes pulled from your human design analysis that will represent your true nature into your messaging.

    The messaging will also speak to their unique needs and desires throughout their interaction with your company.

    This process gives the audience who is engaging with your content an understanding of your authentic self, which helps them to self select and move them down the funnel quickly.

  • We can develop campaigns for your target audience at all stages of their buying discovery that match the I-Ching hexagram frequencies:

    • First Line: Starting the Investigation = Subscriber

    • Second Line: Following the Call = Lead

    • Third Line: Testing and Comparing= MQL/SQL

    • Fourth Line: Solidifying the Relationship= Opportunity

    • Fifth Line: Fulfilling Expectations= Customer

    • Sixth Line: Proof of the Model= Referrer/ Partner

    To find the best questions we need to answer, we’ll be talking to your team members and customers, as well as doing internet research.

    Then we will determine the best answers to those questions… which become the content we will create for the initiatives we have outlined.

  • Production plans for campaigns also include human design by grouping the campaigns into two major decision-making types:

    • Emotional/long-term decisions = websites, landing pages, downloadable content, nurturing campaigns, ABM (account-based marketing), affiliates, newsletters, SEO, quotes, and proposals.

    • Instinctual/short-term decisions = blogs, social, automation, gifting, commercials, events, ads, chatbots, specials, subscriptions, instant bookings.

    Plans could include sitemaps, keyword plans, editorial calendars, automation maps, CRM maps, affiliate outreach, funnel marketing systems, demand generation plans, account-based marketing plans, sales operation plans, customer service operation plans, reporting outlines, and more.

Your First Mate

Kasie Dailey

This program has been developed over 15 years of sales and marketing experience and has helped dozens of established businesses attract new markets and audiences.

This is ideal for an established business that has seen some success but revenue has deadlocked and is ready to move into the next level.

Great for small marketing, sales, and service teams who would like guidance with strategy, especially if they are using or are planning to use HubSpot.

Kind Words From Satisfied Clients

  • C.J. Meenan - Cofounder of XP Startup Labs

    Her ability to evaluate our current status, listen to what our objectives were, and develop an actionable plan for us to achieve those objectives was outstanding. Her professionalism and commitment to delivering quality service are top-notch. She worked extremely well with our team and consistently went above and beyond the stated deliverables.

  • Yifat Bafor- Founder and CMO of Verte

    She helped lead vast improvements in all things digital. She scaled Verte's marketing operation and transitioned the company to a new CRM, implementing HubSpot. She did this with strategic planning, collaborating closely with both sales and marketing allowing the company to meet the goals set successfully.

  • Karl Hammes- VP of Sales at Verte

    Not only did she have a transparent focus to keep the sales team organized and on schedule, but her constant communication and positive personality helped lift our spirits as we transitioned into a technology-focused company.

  • Dan Fishman- Executive Director at People for Liberty

    One of the most rewarding work experiences I've had is seeing Kasie meet the customers and then work to truly understand what they were asking. Kasie brings extreme professionalism too. She doesn't underestimate the time required to complete a project because she knows how important ACCURATE forecasting is. In all the time we've worked together, I never saw a project completed late.

  • Katrina Busselle- Get it Done Expert at Max Traylor

    Kasie's energy and enthusiasm are contagious. She sports a "can do" attitude and happily takes on new projects and challenges. It's a pleasure working with her.

  • Destiny Hagest- Director of Marketing at Can We App

    I worked with Kasie on a campaign that she was running, and was FANTASTIC. She's a great leader, but also highly capable of working within a team and taking feedback. She organized a lot of challenging moving parts, and her entire strategy came together beautifully.

  • Stephen Allen- Director of Communications at Patrick Henry College

    Kasie was an integral part of our marketing efforts as a start-up non-profit organization. She was very pleasant and professional to work with. Kasie has a solid grasp of a wide range of marketing skills, from the philosophical to the technical. She is fast, always running ahead of schedule, and competent. When I was preoccupied with so many different efforts at the same time, Kasie was reliable to keep various members of our project on task and on schedule.

  • Jenni Swedlund- Account Director at Neon Ambition

    Where do I begin in my recommendation of the amazing Kasie!? She is one of the few people in my life I've met and worked with who I can unequivocally say is "amazing at her job". She's so amazing that it's inspiring. Her ability to take on any task and own it is unmatched and her skills in marketing strategy, content marketing, and Hubspot are incredible. Her ability to manage a project is exemplary as well.

  • Jacqueline Byrne- Art Director at Neon Ambition

    Kasie is unlike any strategist you’ve ever met. I’ve worked with tons of content strategists but what I love about Kasie is that she is clear about what she needs and what is the correct route for a brand. Not only can she come up with killer briefs and content plans, but she’s constantly supporting and moving projects along. She’s a total pleasure to work with and a true collaborator no matter the project! I would work with her a hundred times over, even if we were selling meat to vegans. She’s amazing.

  • Alyssa Sisco - Marketing Coordinator at CoreTech

    Kasie has been instrumental in helping our business roll out a new website and constructing a plan for content marketing. She is always providing valuable insights and expertise for our B2B marketing strategy. I highly recommend working with Kasie for any of your marketing strategy and content marketing needs. She is always a pleasure to work with.

  • Alex Habib- Strategic Leader at New Perspective

    Kasie was able to bring immediate value to New Perspective's digital marketing team through her contributions to our strategic process and deliverables. In every account she was assigned, she was able to immediately jump in, ask the right questions, and providing strategic guidance exactly where we needed it. Her ability to think outside of the box allowed us to consistently bring comprehensive plans to the table.

  • Rebeca de Ojeda- COO/EVP at Encompass Onsite

    Kasie is a savvy marketing strategist. She's able to provide comprehensive solutions for digital marketing needs. She contributes great value through her intelligent ideas and creative campaigns that that align with your objectives, and is also able to execute upon them with her advanced technical skills. She's able to understand the underlying needs of a digital campaign and to produce high-quality outcomes.

  • Eric Munson - Founder/CIO at Adit Ventures

    Kasie does an excellent job of communicating and organizing people in an energetic enthusiastic way. She is focused and goal oriented in accomplishing her objectives.

  • Liz Coleman- Houston Real Estate Broker

    Kasie is a fantastic strategist and was able to work around my busy schedule to make sure that we met our project deadlines. She met all the objectives I needed to achieve and was even able to take on an additional project afterwards because we finished early. I hope to get to work with her again in the future!

  • Flore Thevoux- Founder of Jegayo Design

    Kaisie is a joy to work with. Working as her designer was one of the most easeful and intuitive times I've had with a client. She is open minded, giving a great blend of both freedom and direction. An intelligent lady with a lot to give to the world.

  • Maggie Albrecht- Senior Marketing Advisor at Companybook

    Kasie is detail focused and driven to delight customers. She is a fantastic sounding board for ideas and inbound campaigns. She is my go-to person for all things Hubspot when it comes to creating amazing landing pages and effective nurture work flows. Totally recommend and encourage you to collaborate with Kasie to experience excellent client services.

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