Your North Star to business growth.

Chart New Waters with New Revenue Streams

Embark on a 6-week transformative strategic program meticulously crafted to illuminate the path toward your business's next level.

Revenue Polaris specializes in taking established businesses to new horizons of growth. This program provides clear direction and guidance for your marketing, sales, and service departments to unprecedented success in an ocean of opportunity

Navigate The Course

1.

  • Deeply analyze your existing product, brand, marketing, sales, and service to find your next North Star: the greatest opportunities for revenue improvement.

2.

  • Identify the best audience and their motivations. Craft the best answers to their questions. Determine what content will attract them to your enterprise to take them along their customer journey.

3.

  • Finalize campaign plans, costs, and resources to execute the initiatives. Present all the work in the Captain's Log, so your creatives and specialists can do what they do best.

Elements of Revenue Polaris

  • This document serves as the log entry like the Captains use to sail the Earth's seas. Developed during planning meetings and shared with your team when complete, it ensures clear direction and alignment for everyone.

  • We delve into the deeps of your business's revenue cycle, benchmarking your product development, branding, marketing, sales, and customer service. This analysis sets the stage for your transformative journey.

  • While there might be endless possibilities to improve your business revenue, we will focus on the #1 Opportunity for revenue enhancement that will serve as our North Star, and outline the main initiatives to reach that destination.

  • Analyze your website, tool stack, and competitors based on your North Star and supporting initiatives. Outline a game plan, breaking it into manageable phases for continuous progress.

  • Identify your target audience and understand their main motivations, challenges, and goals. Craft messaging that resonates with their unique needs and fits your current brand, or create a new brand strategy if needed.

  • Research and answer your audience's questions to create compelling content that fuels your initiatives. Leverage insights from your team, customers, and research.

  • Craft detailed campaign strategies, including sitemaps, keywords, editorial calendars, and automation maps, ensuring every aspect of your business sails in harmony.

  • With campaigns in place, resources allocated, and costs estimated, your teams are ready to take action, steering your ship confidently toward growth.

Your First Mate

Kasie Dailey

This program has been developed over 15 years of sales and marketing experience and has helped dozens of established businesses attract new markets and audiences.

This is ideal for an established business that has seen some success but revenue has deadlocked and is ready to move into the next level.

Great for small marketing, sales, and service teams who would like guidance with strategy, especially if they are using or are planning to use HubSpot.

Happy clients!

  • C.J. Meenan

    Her ability to evaluate our current status, listen to what our objectives were, and develop an actionable plan for us to achieve those objectives was outstanding. Her professionalism and commitment to delivering quality service are top-notch. She worked extremely well with our team and consistently went above and beyond the stated deliverables.

  • Yifat Bafor

    She helped lead vast improvements in all things digital. She scaled Verte's marketing operation and transitioned the company to a new CRM, implementing HubSpot. She did this with strategic planning, collaborating closely with both sales and marketing allowing the company to meet the goals set successfully.

  • Karl Hammes

    Not only did she have a transparent focus to keep the sales team organized and on schedule, but her constant communication and positive personality helped lift our spirits as we transitioned into a technology-focused company.

  • Dan Fishman

    One of the most rewarding work experiences I've had is seeing Kasie meet the customers and then work to truly understand what they were asking. Kasie brings extreme professionalism too. She doesn't underestimate the time required to complete a project because she knows how important ACCURATE forecasting is. In all the time we've worked together, I never saw a project completed late.

  • Katrina Busselle

    Kasie's energy and enthusiasm are contagious. She sports a "can do" attitude and happily takes on new projects and challenges. It's a pleasure working with her.

  • Destiny Hagest

    I worked with Kasie on a campaign that she was running, and was FANTASTIC. She's a great leader, but also highly capable of working within a team and taking feedback. She organized a lot of challenging moving parts, and her entire strategy came together beautifully.

  • Stephen Allen

    Kasie was an integral part of our marketing efforts as a start-up non-profit organization. She was very pleasant and professional to work with. Kasie has a solid grasp of a wide range of marketing skills, from the philosophical to the technical. She is fast, always running ahead of schedule, and competent. When I was preoccupied with so many different efforts at the same time, Kasie was reliable to keep various members of our project on task and on schedule.

  • Jenni Swedlund

    Where do I begin in my recommendation of the amazing Kasie!? She is one of the few people in my life I've met and worked with who I can unequivocally say is "amazing at her job". She's so amazing that it's inspiring. Her ability to take on any task and own it is unmatched and her skills in marketing strategy, content marketing, and Hubspot are incredible. Her ability to manage a project is exemplary as well.

  • Jacqueline Byrne

    Kasie is unlike any strategist you’ve ever met. I’ve worked with tons of content strategists but what I love about Kasie is that she is clear about what she needs and what is the correct route for a brand. Not only can she come up with killer briefs and content plans, but she’s constantly supporting and moving projects along. She’s a total pleasure to work with and a true collaborator no matter the project! I would work with her a hundred times over, even if we were selling meat to vegans. She’s amazing.

  • Katie Fredrick

    Kasie will get work done faster than you think possible, and with more spark and personality than you thought possible. She has a matter-of-fact attitude in getting great work done and works tirelessly for her clients. She produces an amazing workload and has a team attitude. She pays attention to the details both small and big.

  • Alyssa Machuca Sisco

    Kasie has been instrumental in helping our business roll out a new website and constructing a plan for content marketing. She is always providing valuable insights and expertise for our B2B marketing strategy. I highly recommend working with Kasie for any of your marketing strategy and content marketing needs. She is always a pleasure to work with.

  • Alex Habib

    Kasie was able to bring immediate value to New Perspective's digital marketing team through her contributions to our strategic process and deliverables. In every account she was assigned, she was able to immediately jump in, ask the right questions, and providing strategic guidance exactly where we needed it. Her ability to think outside of the box allowed us to consistently bring comprehensive plans to the table.

  • Rebeca de Ojeda

    Kasie is a savvy marketing strategist. She's able to provide comprehensive solutions for digital marketing needs. She contributes great value through her intelligent ideas and creative campaigns that that align with your objectives, and is also able to execute upon them with her advanced technical skills. She's able to understand the underlying needs of a digital campaign and to produce high-quality outcomes.