RevOps Course Correction

A Unique Strategy to Realign Teams and Resources With New Revenue Streams

Embark on a transformative strategic program meticulously crafted to illuminate the path toward your business's next level.

Traditional revenue operations aka RevOps combine all revenue-related activities to align sales, marketing, customer success, and finance teams to work towards a common goal and increase revenue.

Revenue Polaris takes this a step further by aligning the unique energies of each team member with their greatest impact and looking for ways to supplement with AI.

Revenue Polaris specializes in taking established businesses to new horizons of growth. This program provides clear direction and guidance to find new success in an ocean of opportunity.

An Entirely New Approach for Revenue Operations

1.

  • We listen deeply to understand your challenges and goals, with supporting data analysis from your marketing, sales, and service teams. Then we can finetune your North Star: the next opportunity for growth.

2.

  • You already know the best audience and their motivations, we just need to personify them and craft the best answers to their questions. Then we can determine what will attract them to you while they move along their customer journey.

3.

  • You don't just need a plan for all the necessary resources to execute the initiatives, you need a guide who understands which roles and activities work best for each team member's unique energetic imprint.

Dive Into Revenue Polaris

  • There are many tools in the Revenue Polaris toolbox, but they are also completely customizable and applied situationally.

    Expand the accordions below to get an understanding of the full capabilities.

    We have also designed a few packages to help you understand how this RevOps program can be adjusted according to your needs and challenges.

  • Have you created plans during meetings that have not had your vision carried out to the rest of the team in a way they could understand?

    We will create a master document developed during planning meetings and share it with your team to ensure clear direction and alignment for everyone when the strategic plan is complete.

  • Before we dive into the depths of your business's revenue cycle, we'll first run the energetic analysis of the decision makers for each department for deeper understanding and greater communication.

    Then we'll diagnose the current processes in your product development, branding, marketing, sales, and customer service departments to understand where the gaps can be tied.

    We'll benchmark this research with data analysis to set the stage.

  • While there might be endless possibilities to improve your business revenue, we will focus on the #1 Opportunity for revenue enhancement that will serve as our North Star.

    This singular focus enables our plans to make changes in a practical, manageable way. We will revisit the North Star with each Kaizen cycle to make adjustments based on new findings.

  • Analysis is far more effective when you know what you are aiming for. We will analyze your website, tool stack, and competitors based on your North Star and supporting initiatives.

    Based on our findings, we will outline a game plan, breaking it into manageable phases for continuous progress.

  • Once you know what new direction you're ready to take, we can target the decision-makers most likely to resonate with your service.

    Together we will identify this new audience and understand their main motivations, challenges, and goals.

    We will also incorporate the essence of your unique energetic frequency to match your audience's frequency, making it easier for them to hear you.

    Then we can incorporate AI to craft messaging that clearly shows your differentiated voice, rather than the voice of ChatGPT.

  • You might have all the right people on your team, but are they in the right roles doing the right activities? Optimize your processes to match the energy of your team members rather than trying to hire perfect humans for specific roles.

    We'll interview each member of your team to understand how they are currently participating in the existing process. Optionally, we can also run their human design so they can understand each other professionally and uncover their uniqueness.

    Then we determine what parts of their job they thrive at and what parts could be potentially moved to another person or AI tool better suited for those responsibilities.

    This research will streamline your business model to be more aligned with the uniqueness of each individual. Results typically include better communication, faster production, happier teams, and the best optimization wins for your revenue.

  • The way you get from point A to point B is with content that fuels your initiatives.

    How do you know what your audience will respond to? Answer the questions they have had in the past by leveraging insights from your team. Learn the questions they have today by asking your current customers. Guess the answers they may have in the future with research.

  • Now you can create plans for a new direction... plans that will speak to your audience with more authenticity and be executed by a more aligned team.

    Together we will craft detailed plans that may include campaign strategies, including sitemaps, keywords, editorial calendars, and automation maps, ensuring every aspect of your business sails in harmony.

  • Even if your campaigns are in place, resources allocated, costs estimated, and your teams ready to take action, you'll still need a leader to confidently steer your ship.

    Kasie Dailey will motivate and listen as the plans are executed and can meet with the team each week to understand what is happening and create pivots as needed. At the end of each cycle we'll adjust the game plan based on what we have learned overall, to keep progress moving forward.

Your First Mate

Kasie Dailey

This program has been developed over 15 years of sales and marketing experience and has helped dozens of established businesses attract new markets and audiences.

This is ideal for an established business that has seen some success but revenue has deadlocked and is ready to move into the next level.

Great for small marketing, sales, and service teams who would like guidance with strategy, especially if they are using or are planning to use HubSpot.

Kind Words From Satisfied Clients

  • C.J. Meenan - Cofounder of XP Startup Labs

    Her ability to evaluate our current status, listen to what our objectives were, and develop an actionable plan for us to achieve those objectives was outstanding. Her professionalism and commitment to delivering quality service are top-notch. She worked extremely well with our team and consistently went above and beyond the stated deliverables.

  • Yifat Bafor- Founder and CMO of Verte

    She helped lead vast improvements in all things digital. She scaled Verte's marketing operation and transitioned the company to a new CRM, implementing HubSpot. She did this with strategic planning, collaborating closely with both sales and marketing allowing the company to meet the goals set successfully.

  • Karl Hammes- VP of Sales at Verte

    Not only did she have a transparent focus to keep the sales team organized and on schedule, but her constant communication and positive personality helped lift our spirits as we transitioned into a technology-focused company.

  • Dan Fishman- Executive Director at People for Liberty

    One of the most rewarding work experiences I've had is seeing Kasie meet the customers and then work to truly understand what they were asking. Kasie brings extreme professionalism too. She doesn't underestimate the time required to complete a project because she knows how important ACCURATE forecasting is. In all the time we've worked together, I never saw a project completed late.

  • Katrina Busselle- Get it Done Expert at Max Traylor

    Kasie's energy and enthusiasm are contagious. She sports a "can do" attitude and happily takes on new projects and challenges. It's a pleasure working with her.

  • Destiny Hagest- Director of Marketing at Can We App

    I worked with Kasie on a campaign that she was running, and was FANTASTIC. She's a great leader, but also highly capable of working within a team and taking feedback. She organized a lot of challenging moving parts, and her entire strategy came together beautifully.

  • Stephen Allen- Director of Communications at Patrick Henry College

    Kasie was an integral part of our marketing efforts as a start-up non-profit organization. She was very pleasant and professional to work with. Kasie has a solid grasp of a wide range of marketing skills, from the philosophical to the technical. She is fast, always running ahead of schedule, and competent. When I was preoccupied with so many different efforts at the same time, Kasie was reliable to keep various members of our project on task and on schedule.

  • Jenni Swedlund- Account Director at Neon Ambition

    Where do I begin in my recommendation of the amazing Kasie!? She is one of the few people in my life I've met and worked with who I can unequivocally say is "amazing at her job". She's so amazing that it's inspiring. Her ability to take on any task and own it is unmatched and her skills in marketing strategy, content marketing, and Hubspot are incredible. Her ability to manage a project is exemplary as well.

  • Jacqueline Byrne- Art Director at Neon Ambition

    Kasie is unlike any strategist you’ve ever met. I’ve worked with tons of content strategists but what I love about Kasie is that she is clear about what she needs and what is the correct route for a brand. Not only can she come up with killer briefs and content plans, but she’s constantly supporting and moving projects along. She’s a total pleasure to work with and a true collaborator no matter the project! I would work with her a hundred times over, even if we were selling meat to vegans. She’s amazing.

  • Alyssa Sisco - Marketing Coordinator at CoreTech

    Kasie has been instrumental in helping our business roll out a new website and constructing a plan for content marketing. She is always providing valuable insights and expertise for our B2B marketing strategy. I highly recommend working with Kasie for any of your marketing strategy and content marketing needs. She is always a pleasure to work with.

  • Alex Habib- Strategic Leader at New Perspective

    Kasie was able to bring immediate value to New Perspective's digital marketing team through her contributions to our strategic process and deliverables. In every account she was assigned, she was able to immediately jump in, ask the right questions, and providing strategic guidance exactly where we needed it. Her ability to think outside of the box allowed us to consistently bring comprehensive plans to the table.

  • Rebeca de Ojeda- COO/EVP at Encompass Onsite

    Kasie is a savvy marketing strategist. She's able to provide comprehensive solutions for digital marketing needs. She contributes great value through her intelligent ideas and creative campaigns that that align with your objectives, and is also able to execute upon them with her advanced technical skills. She's able to understand the underlying needs of a digital campaign and to produce high-quality outcomes.

  • Eric Munson - Founder/CIO at Adit Ventures

    Kasie does an excellent job of communicating and organizing people in an energetic enthusiastic way. She is focused and goal oriented in accomplishing her objectives.

  • Liz Coleman- Houston Real Estate Broker

    Kasie is a fantastic strategist and was able to work around my busy schedule to make sure that we met our project deadlines. She met all the objectives I needed to achieve and was even able to take on an additional project afterwards because we finished early. I hope to get to work with her again in the future!

  • Flore Thevoux- Founder of Jegayo Design

    Kaisie is a joy to work with. Working as her designer was one of the most easeful and intuitive times I've had with a client. She is open minded, giving a great blend of both freedom and direction. An intelligent lady with a lot to give to the world.

  • Maggie Albrecht- Senior Marketing Advisor at Companybook

    Kasie is detail focused and driven to delight customers. She is a fantastic sounding board for ideas and inbound campaigns. She is my go-to person for all things Hubspot when it comes to creating amazing landing pages and effective nurture work flows. Totally recommend and encourage you to collaborate with Kasie to experience excellent client services.

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